The Hispanic Consumer Market is Hot!
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During the first decade of the new millennium, Latinos remained the fastest growing segment of the U.S. population with an estimated 60 million (44.5M U.S.-born and naturalized citizens, 3.9M citizens of Puerto Rico, and a reported 10-12-million undocumented immigrants), making them our nation's largest non-white population. |
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The official U.S. Hispanic population (45.5M in 2007) made the U.S. home to the world's second-largest Latino population, surpassing Spain and Colombia and trailing only Mexico (108.7M). It is larger than the entire population of Canada (33.4M). |
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There are currently approximately 10M Hispanic households with an average annual household income of over $40,000. |
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Estimated consumer purchasing power is projected to exceed $1 trillion by 2010. |
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Nationality and cultural ancestry of Latinos in the U.S. is approximately:
 • 66% Mexican
• 11% Central & South American
• 09% Puerto Rican
• 05% Cuban
• 09% Others |
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Despite geographic diversity, U.S. Latinos share a similar culture; centered primarily on language, family orientation, religion, interdependence, and quality of life issues. |
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Approximately half of all U.S. Latinos live in California and Texas. |
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U.S. Latinos are expected to continue their phenomenal growth rate and will be close to 132.8M, or nearly 33 percent of the U.S. population by 2050. |
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ECG's offices and field consultants are strategically located in California, Texas, and Washington, D.C. and provide clients a combination of professional expertise and cultural competence necessary to promote their organizations, products or services to the hottest segment of the nation's consumer, taxpayer, and voter population.
Pick your marketing communications counsel carefully. Don't get burned!
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