The Hispanic Consumer Market is HOTTER than ever!
|
 |
In 2011, the U.S. Census Bureau projected Latinos to be over 50 million of the USA's total of 308.7 million. |
| |
The actual number of Latinos is estimated to be closer to 60 million — or 19% of our nation's total population — due to the traditional undercount of undocumented immigrants. |
|
Latinos are expected to continue their phenomenal growth rate and will be nearly 133 million, or 33% of the U.S. population by 2050. The USA is already home to the world's second largest population of Latinos, trailing only Mexico at 115 million.
|
|
Seven out of 10 of all Latinos in the U.S. live in California and Texas. Over three fourths of U.S. Cuban Americans reside in Miami, FL. More than 80% of the largest concentration of Central Americans in the Western Hemisphere (Salvadorans) resides in Los Angeles, CA. |
|
Latinos now make up the majority of public school students in California and Texas. In 2010, they were 50.4% of California's enrollment and in 2011 they had grown to 50.2% in Texas. |
|
U.S. Latino annual purchasing power is $1 trillion — an amount greater than the economies of all but eight countries in the world — and is projected to grow to $1.5 trillion by 2015. Their disposable income exceeds Mexico, all of Latin America — as well as Canada and several European nations. |
|
The 10 states with the largest Latino buying power are: California ($228 billion), Texas ($154 billion), Florida ($91 billion), New York ($66 billion), Illinois ($38 billion), New Jersey ($33 billion), Arizona ($28 billion), Colorado ($20 billion), New Mexico ($17 billion) and Georgia ($14 billion). |
|
Culturally, Latinos in the U.S. are mainly Mexican (67%), Central & South American (10%), Puerto Rican (9%), Cuban (5%), and others (9%). |
|
Despite their diverse geographic distribution and cultural characteristics, U.S. Latinos share a similar culture, language, family values, religion, interdependence, and quality of life goals. |
| |
ECG's staff and consultants provide clients a combination of professional expertise and cultural competence essential in promoting their respective products or services to the "hottest" segment of U.S. consumers, employees, students, taxpayers and voters.
Don't get burned!
|
