How HOT is the U.S. Hispanic Consumer Market?
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Hispanics remain the fastest growing U.S. ethnic group with over 40 million people, making it the nation’s largest non-Hispanic white population. |
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There are approximately 10 million Latino households with average annual household incomes of over $40,000. |
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HCM national/cultural ancestry is approximately:
 • 64% Mexican
• 12% Central & South American
• 09% Puerto Rican
• 05% Cuban
• 10% Others |
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The current U.S. Hispanic population would make it the world’s fifth largest Hispanic country, trailing Mexico, Spain, Colombia and Argentina. It is already larger than the entire population of Canada.
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The U.S. Hispanic population is expected to continue its phenomenal growth rate and will be close to 61 million by the year 2025.
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Immigration has been the driving force in Hispanic population growth rate (63% foreign-born vs. 37% native-born); however, the growth will be attributable to children of these immigrants:
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10 million 2nd generation U.S. born = 29% of U.S. Hispanic population
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11 million 3rd generation U.S. born = 31% of U.S. Hispanic population
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Approximately half of all U.S. Hispanics live in California and Texas. |
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Estimated 2004 purchasing power is over $700 billion and is projected to exceed $1 trillion by 2010. |
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U.S. Hispanics share similar cultures, centered primarily around language, family, religion, and “quality of life” issues. |
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The language of preference among U.S. Latinos is Spanish (47%); however, English is gaining within immigrant-headed households:
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2nd generation, English-dominant are 46% / bilingual 47%
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3rd generation, English-dominant are 78% / bilingual 22% |
ECG’s offices are strategically located in California and Texas to provide clients decided advantage in promoting their corporate images, products or services to the nation’s hottest consumer market.
Pick your Hispanic communications counsel carefully. Don't get burned!
