Media Releases		(return)

News/Noticias
FOR IMMEDIATE RELEASE
Contact: ECG/Austin,TX (512) 335.7776 (FOR PHOTO)
ECG/Los Angeles, CA (562) 624.2846

Alexandria, VA (July 19, 2004) — The National Center for Missing & Exploited Children’s (NCMEC) Minority Outreach Program has appointed Ronald M. Estrada to its Hispanic Advisory Board. Estrada, the Managing Partner of Estrada Communications Group in Austin will join the board effective immediately.

“NCMEC is fortunate to have Ron join the Hispanic Advisory Board. His experience and network of contacts across the U.S. will definitely help us reach our targeted audiences and provide awareness and visibility of NCMEC in the Latino community,” stated Herb Jones, Special Assistant to NCMEC President and Director, Minority Outreach Program.

Estrada currently serves on several other community service boards, including: Austin Convention and Visitors’ Bureau, Board Member; AVANCE-Austin, Board Member and Immediate Past-President; and the Aguila Awards Foundation of Central Texas, Founder and Board Member.

Under Ron’s direction, the firm executes corporate and community outreach campaigns and represents clients and/or projects to media and national, regional and local Hispanic community leaders.

“Having worked with Ron over the years, I know of his concern and sensitivity to the needs of children. He is passionate about this work and will be a valuable resource to our organization’s mission and outreach efforts,” said Jess Quintero, NCMEC Minority Outreach Coordinator.

Estrada Communications Group is a national, corporate and marketing communications agency, specializing in the U.S. Hispanic Consumer Market (HCM). The agency has offices in Los Angeles, CA and Austin, TX and lists some of the nation’s most respected corporations as clients, including: Anheuser-Busch, St. Louis, MO; Lopez Foods, Oklahoma City, OK; Marathon Oil, Houston, TX; McDonald's, Oak Brook, IL; Wal-Mart, Bentonville, AR; and Wells Fargo, Los Angeles/San Francisco, CA.

NCMEC, co-founded by John and Reve Walsh (of television’s America’s Most Wanted), was established in 1984 as a private, nonprofit 501(c)(3) organization to provide services nationwide for families and professionals in the prevention of abducted, endangered and sexually exploited children. The Minority Outreach Program was created to increase awareness of problems associated with missing and exploited Hispanic and African American children.

###