News/Noticias
FOR IMMEDIATE RELEASE
Contact: Jim Estrada; ECG/Los Angeles, CA, 562.624.2846
Raymond Estrada; ECG/Austin, TX 512.335.7776

Estrada appointed to Austin CVB Board of Directors

Austin, TX (January 9, 2003) – The Austin Convention and Visitors Bureau recently announced the appointed of Ron Estrada to its 23-member Board of Directors. As Vice President and General Manager for Estrada Communications Group, Estrada's appointment was approved by the Executive Committee and will join the board effective immediately.

"ACVB is pleased to have Ron on the Board. His experience and network of contacts across the U.S. with the Hispanic community will help us to identify and solicit diverse groups and conventions to Austin," says Bob Lander, President and CEO of the Austin CVB.

"Our research tells us the Hispanic community and its organizations are viable markets and considered untapped by most in the travel industry. Ron will help provide valuable input into attracting this market."

Estrada Communications Group is a national corporate and marketing communications agency, specializing in the U.S. Hispanic Consumer Market (HCM). The agency has offices in Los Angeles, California and Austin, Texas and lists some of the nation's most respected corporations as clients; among them: Anheuser-Busch Companies in St. Louis, MO; Lopez Foods in Oklahoma City, OK; Marathon Oil Company in Houston, TX; McDonald's Corporation in Oak Brook, IL; Wal-Mart Stores in Bentonville, AR; and Wells Fargo Bank in Los Angeles and San Francisco, CA. Under Ron's direction, the firm executes corporate outreach campaigns for non-profit, community-based organizations, and represents clients and/or projects to media and national, regional and local Hispanic community leaders.

Involved in numerous community organizations, Ron is the President of the Board of Directors of AVANCE-Austin and is currently serving on the Corporate Advisory Committees for the League of United Latin American Citizens and the United States Hispanic Chamber of Commerce in Washington, D.C.

The Austin CVB's Board of Directors oversees activities of the organization that is charged with marketing Austin as a convention and tourism destination. For more information on the Austin Convention & Visitors Bureau, please visit www.austintexas.org or call 866-GO-AUSTIN.