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News/Noticias Wells Fargo Selects Estrada Communications Group as its Hispanic Public Relations Agency. Los Angeles, CA. (March 8, 2001) — In an effort to increase its financial services market share among Latinos in the greater Los Angeles area, Wells Fargo has hired Estrada Communications Group, Inc. (ECG), a nationally recognized marketing communications and public relations firm that specializes in the Hispanic market. ECG will provide public and media relations support, and assist in the development of coordinated corporate responsibility practices aimed at the Hispanic Consumer Market (HCM). “Estrada Communications Group has a broad base of experience and knowledge of the Hispanic markets,” said Mary Trigg, Vice President of Corporate Communications for Wells Fargo in Los Angeles. “They will be instrumental in helping Wells Fargo in its goal to become the financial services company of choice for Latinos in the greater Los Angeles market,” she added. The account team will be supervised by ECG Founder and Managing Partner Jim Estrada. He is a pioneer in ethnic marketing, with over 30 years of marketing and public relations experience. In 1992, the San Pedro, CA., native founded ECG in Austin, TX. The agency opened an office in Los Angeles in 1998 to expand its community base and provide clients access to the greater Los Angles area — one of the key ethnic markets in the country. “We are honored to have been selected by a respected, corporate leader like Wells Fargo,” stated Estrada. “It has a 150 year history of serving California and Mexico consumers, so that helping them create strong relationships with Latino consumers and their communities will be enjoyable and rewarding.” ECG operates offices in Austin, TX., and Los Angeles, CA., and provides HCM-related services to the top corporations in the nation, among them Anheuser-Busch Companies, AT&T, Lopez Foods, McDonald’s Corporation, MCI-WorldCom, Pizza Hut, Southwestern Bell, and Wal-Mart Stores. ECG also assisted Wells Fargo in the 1998 national introduction of its Latino Loan Program, aimed at Latino-owned small businesses. Under Estrada’s direction, the agency has created its own unique niche — providing corporate and community based clients a focused communication effort to effectively reach emerging markets. For several of their clients, ECG has become the liaison with influential Latinos from across the nation in areas of government, business, community leadership, and elected officials. “ECG’s demonstrated expertise in directing corporate responsibility programs to meet specific HCM issues make them a valuable addition to our Hispanic outreach programs,” said Trigg. Los Angeles-based Anita Santiago Advertising, Inc., is Wells Fargo’s national Hispanic advertising and marketing agency of record. Including the corporate experience of partners/sons Raymond (a native of San Pedro, CA., and graduate of San Diego State University) and Ron (a San Diego, CA., native and a graduate of the University of Redlands), the family owned and operated firm has over 50 years of corporate experience. The three are equally proud of their extensive involvement with Latino community organizations — locally, regionally and nationally. For more information on ECG, visit the company’s website at www.estradausa.com. Wells Fargo is a $264 billion diversified financial services company providing banking, insurance, investments, mortgage and consumer finance services through almost 5,700 stores, its Internet site (www.wellsfargo.com) and other distribution channels across North America and elsewhere internationally. In greater Los Angeles, Wells Fargo is the equivalent of a Fortune 400 company and is headquarters for nine national Wells Fargo businesses. The company contributed $10 million in 2000 to non-profit organizations in Los Angeles and Orange County.
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